How a Strong Employer Brand Impacts Seasonal Hiring


Filling 100,000 seasonal positions, and winning that talent back the following year,demands a compelling employer brand.

It’s something a leading tax prep company does it year in, year out. But how do they achieve it?

measure your employer brand

We’ve been speaking to Danielle Hilton who is Recruitment Marketing Manager at H&R Block.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they want candidates to know they’re more than a tax company
• What the main drivers are behind their employer brand
• What they’re doing to elevate talent and culture
• How the Employer Brand Index helped them improve and evolve
• Why they wanted more than a slogan or tagline for its EVP

You can connect with Danielle here.



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