Employer Branding Flight School with American Airlines


After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people.

Carrie Corbin’s role is to build talent acquisition programs and strategies. Her team’s focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines’ sourcing and diversity recruiting programs, all while caring for the candidate, new hire, and employee experience and telling the employer brand story.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or SoundCloud.

In this episode you will learn:

  • About the importance of employee experience
  • Why Carrie joined American Airlines
  • How Carrie is building an employer brand strategy from the ground up
  • That successful employee experience = great employer brand
  • That the customer experience will never be greater than the employee experience!
  • Carrie’s take on recruitment marketing vs. employer brand
  • Some of the hard lessons she learned about employer branding
  • Discover Carrie’s employer brand tech stack!

Connect with Carrie on LinkedIn

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